Privacy Policy

 

1. INTRODUCTION

Imperial Premium Rent a Car (“Company”, “we”, “our”, or “us”) values your trust and is committed to protecting your personal information. This Privacy Policy sets out how we collect, use, store, disclose, and secure your personal data in accordance with applicable United Arab Emirates laws (including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data), the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA/CPRA), and other applicable international privacy regulations.

This policy applies to our website, mobile applications, rental services, chauffeur services, offline interactions, marketing campaigns, and third-party integrations.

2. SCOPE OF POLICY

This policy applies to:
  • Users of our website, platforms, and applications
  • Customers who inquire about or use our rental and chauffeur services
  • Individuals who interact with us via phone, email, WhatsApp, SMS, or social media
  • Job applicants, partners, vendors, and contractors
  • Visitors to our physical offices or events
This policy does not apply to third-party websites linked from our platform. Please refer to those sites’ privacy policies.

3. CATEGORIES OF PERSONAL DATA COLLECTED

a) Personally Identifiable Information (PII):
  • Full name, gender, nationality
  • Date of birth and place of residence
  • Passport, Emirates ID, driver’s license
  • Billing address and shipping information
  • Email, phone number, WhatsApp ID
  • Vehicle rental history and preferences
b) Financial and Transaction Data:
  • Credit/debit card numbers (processed via third-party gateways)
  • IBAN, payment confirmations, and refunds
  • Security deposit records
c) Technical Data:
  • Device and browser type
  • IP address and geolocation data
  • Access times and referring URLs
  • Cookies, session identifiers, and device fingerprinting
d) Biometric and Image Data:
  • Security camera footage at company offices or garages
  • Driver’s license images and selfies (for verification, if required)
e) Communication and Marketing Data:
  • Email inquiries and call records
  • WhatsApp chats or SMS conversations
  • Customer reviews and survey responses
  • Marketing consent and opt-in logs

4. SOURCES OF INFORMATION

 
We collect personal data from:
  • Direct interactions (in person, online forms, email, phone)
  • Third-party integrations (payment processors, advertising partners)
  • Public databases or identity verification services
  • Cookies, web beacons, and browser tracking tools

5. PURPOSE OF DATA COLLECTION

We use your data to:
  • Process rental requests and manage bookings
  • Verify identity and license eligibility
  • Facilitate payment and refund operations
  • Deliver vehicles and services to your location
  • Respond to inquiries and support issues
  • Provide chauffeur services and roadside assistance
  • Comply with police or legal reporting (accidents, fines)
  • Conduct market analysis and improve operations
  • Provide personalized content and advertisements
  • Send promotions, newsletters, and surveys (if consented)

6. LAWFUL BASES FOR PROCESSING

  • Contractual necessity – For rentals, payments, and insurance
  • Legal obligation – Reporting to UAE authorities (e.g. traffic police)
  • Legitimate interest – For business performance, risk management
  • Consent – For cookies, marketing, and third-party sharing
You may withdraw your consent at any time without affecting prior processing.  

7. DISCLOSURE OF PERSONAL DATA

We may disclose data to:
  • UAE police and government authorities (upon legal request)
  • Insurance companies for claims and liability coverage
  • Payment processors (Stripe, PayPal, network acquirers)
  • Hosting, IT, and CRM providers (e.g., Google Workspace, HubSpot)
  • Advertising and analytics platforms (Meta, Google, Adobe)
  • Legal or audit firms for dispute resolution
  • Affiliates or successors in case of business transfer or restructuring
All third parties are required to implement suitable safeguards.  

8. INTERNATIONAL TRANSFERS OF DATA

We may transfer your data to countries outside your jurisdiction. These transfers are protected by:
  • Binding corporate rules (BCRs) or Standard Contractual Clauses (SCCs)
  • Adequacy decisions by regulatory authorities (e.g., EU or UK)
  • Supplemental security and encryption during transmission

9. RETENTION OF DATA

We retain data:
  • For 7 years after rental for financial, tax, and legal purposes
  • For the duration of ongoing contractual relationships
  • For CCTV footage: typically 30–90 days, unless required for investigation
  • For marketing: until consent is withdrawn
When no longer needed, data is securely deleted or anonymized.

10. AUTOMATED DECISION-MAKING & PROFILING

We do not use your personal data to make automated decisions that could significantly affect you (e.g., denying a rental without human intervention). We may use limited profiling for marketing, which you can opt out of.

11. YOUR DATA PROTECTION RIGHTS

You have the right to:
  • Access your personal data
  • Correct inaccurate or outdated data
  • Request deletion (subject to exceptions)
  • Restrict or object to processing
  • Withdraw consent at any time
  • Data portability (where applicable)
  • File a complaint with the UAE Data Office, EU Data Protection Authority, or other relevant regulator
Contact us at [email protected] to exercise your rights.

12. SECURITY OF DATA

We implement:
  • 256-bit SSL encryption for data transmission
  • Firewalls and anti-malware protection
  • Role-based user access and login audits
  • Data backup and recovery protocols
  • Staff training and confidentiality agreements
Despite best practices, no system is completely secure. We notify relevant authorities and users in the event of a data breach.

13. COOKIES & SIMILAR TECHNOLOGIES

We use:
  • Essential cookies for login, session management
  • Performance cookies (Google Analytics, Adobe SiteCatalyst)
  • Marketing cookies (Meta Pixel, Google Ads)
Users can manage cookie preferences via browser or our cookie banner. Consent is requested in accordance with GDPR and UAE law.

14. MARKETING & COMMUNICATIONS

With your explicit consent, we may:
  • Send promotional emails, WhatsApp messages, or SMS
  • Deliver personalized offers based on rental history
  • Conduct satisfaction surveys or contests
You may unsubscribe anytime via provided links or by emailing [email protected].

15. USE OF THIRD-PARTY SERVICES & LINKS

Our site may contain links or integrations with third-party services such as:
  • Google Maps
  • WhatsApp messaging
  • Facebook or Instagram plugins
We are not responsible for the privacy practices of these services. Please review their respective privacy policies.

16. MINORS & CHILDREN'S DATA

Our services are intended only for individuals over the age of 18. We do not knowingly collect or process information from minors. If discovered, such data will be deleted immediately.

17. INTELLECTUAL PROPERTY & COPYRIGHTS

All content, trademarks, brand assets, vehicle photos, and text on this website are the intellectual property of Imperial Premium Rent a Car unless otherwise indicated. Unauthorized use is prohibited and may lead to legal action under UAE and international laws.

18. LIMITATION OF LIABILITY

To the extent permitted by law, Imperial Premium Rent a Car disclaims all liability for:
  • Damages from website or booking platform errors
  • Delays caused by third-party services
  • Unauthorized access to user data
Use of this website is at your own risk. We do not guarantee uninterrupted service.

19. POLICY UPDATES

We may update this Privacy Policy at any time. The most current version will always be posted at https://www.imperial-rac.com/privacy-policy. Users will be notified of significant changes via email or site notification.

20. CONTACT US

Imperial Premium Rent a Car Email: [email protected] Phone: +971 52 685 7777 Website: www.imperial-rac.com Registered Address: P.O. Box 236833, Dubai, United Arab Emirate